Founders: Chris and Rachel Gregoire
Photo By Turan Cornell Photography


Fam Foolery, Inc. is a social enterprise on a mission to change the way the world thinks about games. Most people mistake games for an activity to entertain kids. The truth is that while games are entertaining, they also strengthen relationships, improve education methods, and increase mental well-being. It was through the loss of a loved one that, co-founders, Chris and Rachel M. Gregoire were exposed to the power of game play.  In their grievance, games served as a method to support their healing and re-connection to the community.  Today, the couple hopes to create meaningful moments for those who play their premiere game, Trap Wars® The Urban Game Night Experience.


Our mission is to leverage the power of game play to build and foster healthy communities, improve cultural education, and create secondary economic opportunities throughout our community

We Promote Cross-Cultural Education

Like many groups of heritage, black culture and history have been gravely unrepresented in the education sector. Countless studies have connected the lack of representation to feelings of low self-esteem, depression and alienation from American culture in the black community. Through our ground-breaking model for Learning through Gamification, we’re partnering with educational institutions to increase awareness about cultural heritage and promote the equity and inclusion of every dimension of diversity.

We Advocate for Healthy Communities 

Have you noticed that even when people meet in person, many remain just as engrossed in their devices as if they are alone? We’re more connected technologically than in any other era in history, but it’s come with a price. Studies show that social media serves as a distraction from focusing on the interactions that nurture relationships. Excessive use can even contribute to feelings of isolation and depression. While issues of mental health are world-wide, people of culture are impacted by disproportionate measures. Social Emotional Learning Expert, Roshaun Bowens, said "...games are a simple yet powerful way to strengthen the mind, because they provide cognitive and social engagement. Trap Wars has added value, because it connects players to their community." Our programs are a catalyst for connection and create safe spaces to discuss self-care and mental wellness. 

We Create Economic Opportunities 

We prioritize the professional development of first-generation students and emerging leaders of culture. Research shows that young professionals who actively take interest in becoming entrepreneurs, develop financially stable futures, and positively impact the world. Fam Foolery's Ambassador Program will benefit participants by creating a foundational entrepreneurial experience that includes an an opportunity to earn revenue while working as a team to accomplish a common goal.