Fam Foolery, Inc. is a social enterprise on a mission to change the way the world thinks about games. Most people mistake games for an activity to entertain kids. The truth is that while games are entertaining they also strengthen relationships, improve education methods, and increase mental well-being. It was through a life-changing event that, co-founders, Chris and Rachel M. Gregoire were exposed to the power of game play. Today, the couple is using their premiere game Trap Wars® The Urban Game Night Experience to promote inclusion, mental health and relationship building across the nation.

We Promote Diversity, Equity & Inclusion

Until now, black culture and history have been gravely unrepresented in the gaming industry. Countless studies have connected the lack of representation to feelings of low self-esteem, depression and alienation from American culture in the black community. Through our ground-breaking model for learning through gamification, we’re partnering with educational institutions to increase awareness about black history, diversity, equity and inclusion.

We Advocate for Mental Health & Wellness

Mental illness is a world-wide issue that impacts the black community disproportionately. According to the U.S. Department of Health and Human Services, young black women (grades 9-12) were 70% more likely to attempt suicide than non-Hispanic white girls (2017). We support mental wellness prevention programs with our framework for using games as a tool to facilitate important conversations about self-care and mental health.  

We Create Connections

Are you tired of hosting events where your attendees are distracted by social media? You’re not alone. We’re more connected technologically than any other era in history, but it’s come with a price. Studies show that social media serves as a distraction from focusing on the interactions that nurture relationships. Our premiere game Trap Wars® is giving people a reason to reconnect and put their phones down…at least temporarily. We’re helping event planners and socialites host unforgettable parties. You can even hire our team to entertain your guests so that you can enjoy the party, too!