Founders: Chris and Rachel Gregoire
Photo By Turan Cornell Photography


Fam Foolery, Inc. is a social enterprise on a mission to change the way the world thinks about games. Most people mistake games for an activity to entertain kids. The truth is that while games are entertaining, they also strengthen relationships, improve education methods, and increase mental well-being. It was through the loss of a loved one that, co-founders, Chris and Rachel M. Gregoire were first exposed to the power of game play.  In their grievance, games served as a method to support their healing and re-connection to the community.  Today, the couple's story has come full circle as they create meaningful moments for those who play Trap Wars® The Urban Game Night Experience.


Our mission is to leverage the power of game play to strengthen communities, improve cultural education, and create secondary economic opportunities.

We Promote Intercultural Education

We partner with educational and professional institutions to promote intercultural competency and increase engagement through our ground-breaking Learning through Gamification model. We've had the honor of partnering with institutions including the National Urban League, University of Florida, Driehaus Foundation, the Executive Professional Continuing Education of Loyola and more. 

We Strengthen Communities

We partner with community organizations and leaders to spread awareness about existing resources and services. Each month, we facilitate a Live! Game Show Experience where we showcase black owned business and brands. The event series serves as a catalyst for community members to connect, de-stress and learn about community resources. Last season our show reached over 10,000 participants. When asked about Trap Wars, Social Emotional Learning Expert, Roshaun Bowens, said "...games are a simple yet powerful way to strengthen the mind, because they provide cognitive and social engagement. Trap Wars has added value, because it connects players to their community." 

We Create Economic Opportunities 

We prioritize the professional development of first-generation students and emerging black leaders.  Research shows that young professionals who actively take interest in becoming entrepreneurs, develop financially stable futures, and positively impact the world. The Fam Foolery team consists of interns and ambassadors who gain real world experience to help give them a strong start to their career.